Case study · WordPress Website Development
FEGIME Italia
Bringing a business network together online.
WordPress website development connecting the organisation’s identity, services, members, and latest updates.
I developed the FEGIME Italia website using the Salient theme and WPBakery, customising the presentation to reflect the brand and organise its different content areas into a consistent experience.
The challenge
Give different audiences a clear place to start.
The website needed to represent an organisation with several connected parts: its services, member businesses, partner brands, and ongoing activities.
The challenge was to bring these together without making the homepage feel crowded. Visitors needed a clear introduction to FEGIME Italia and straightforward routes to more detailed information.
The work
What I built and why it mattered
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A branded website using Salient and WPBakery.
I customised the theme and page layouts to carry FEGIME Italia’s visual identity throughout the website.
Blue and cyan colours, prominent imagery, and recurring brand shapes connect the sections, while spacing and typography give each content area a clear hierarchy.
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Services presented in distinct sections.
The services area uses image cards and short descriptions to introduce individual offerings.
This gives visitors an overview before they explore further, helping the homepage communicate a broad range of services without relying on long blocks of text.
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Dedicated visibility for members and partners.
Separate sections present member businesses and partner brands.
Keeping these groups distinct helps explain the organisation’s network, while recognisable logos make the businesses involved easy to identify.
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A place for news and ongoing activities.
The news section brings articles and updates into the homepage, with previews and a route to the wider blog.
This gives visitors an entry point into the organisation’s recent activity alongside its core business information.
The result
One consistent website for the organisation and its network.
The completed website brings FEGIME Italia’s introduction, services, members, partners, and news into a connected WordPress experience.
This project demonstrates my ability to customise an established theme around a business’s content and brand, creating clear layouts for several types of information.
What the website brings together
- Introduction
- Services
- Members
- Partners
- News
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